Agricultural Marketing and Trade

Agricultural Marketing and Trade is a comprehensive textbook developed according to the ICAR 6th Deans' Committee Syllabus for undergraduate agricultural education. It provides a balanced understanding of agricultural marketing principles, market institutions, pricing systems, policy measures, and international agricultural trade in a clear and learner-friendly format.

The book covers topics including market structure, marketing functions, demand and supply, producer's surplus, agricultural pricing, packaging, branding, grading, quality assurance, marketing channels, market efficiency, price spread, cooperative marketing, agricultural risk management, agricultural price policy, international trade theories, WTO, Agreement on Agriculture (AoA), Intellectual Property Rights (IPR), regulatory frameworks, and recent developments in agricultural marketing and trade.

The content combines theoretical concepts with practical applications, enabling students to understand the functioning of agricultural markets at both national and global levels. Recent developments in digital marketing platforms, value chain management, agribusiness, quality standards, and global trade have also been incorporated to make the book relevant to current agricultural practices.